The Concept of Corporate Social Responsibility (CSR)-A Review of Literature

CSR has been studied widely both in the developed and the developing countries. However the dynamic nature of CSR has resulted in different types of research studies. The present study involved a systematic literature review on the concept of CSR. The study used the qualitative method using the content analysis approach to review the article. The study used the simple descriptive statistics to analyse the data collected from the reviewed article. A total of 100 articles were selected for this study using the keyword Corporate Social Responsibility (CSR) in the Google scholars' database. The findings show that only 72% of the CSR studies were conceptual research papers where the researcher focused on the definition and conceptualisation of CSR. About 17% of the research articles were on CSR performance and the remaining 11% was on CSR communication. The present study attempts to initiate the literature review research on the concept of CSR.