The Role of Marketing Strategy on Competitive Advantage and Its Impact on Home Sales in South Sulawesi

被引：0

作者：

Mujahid ^{[1
]}

Haskas, Yasir ^{[2
]}

机构：

[1] Univ Fajar, Dept Econ & Social Sci, Makassar South Sulawesi, Indonesia

[2] STIKES Nani Hasanuddin, Makassar South Sulawesi, Indonesia

来源：

ADVANCED SCIENCE LETTERS | 2017年 / 23卷 / 11期

关键词：

Marketing Strategy; Marketing Tactics; Competitive Advantage; Selling;

D O I：

10.1166/asl.2017.10183

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

This study aims to examine and analyze (1) the influence of marketing strategy towards competitive advantages and (2) the influence of marketing tactics towards competitive advantage. This research uses primary data with populations coverage 162 developers as REI members South Sulawesi and Perum Perumnas Regional VII in which spreading out South Sulawesi with observation sample uses Slovin method, so the observation sample as 115 developers, survey was begun January to March 2013. The data was analyzed by using Path Analysis. The results of this research show that (1) marketing strategy has positive and significant effect to competitive advantages; (2) Marketing tactics has positive and significant effect to competitive advantages. This indicates that strategy marketing tactics and competitive advantages are very much needed to manage build and market the house in which need more attention for house developers in order that the target can be achieved.

引用

页码：10906 / 10909

页数：4