TRUST VIOLATION IN ELECTRONIC COMMERCE: CUSTOMER CONCERNS AND REACTIONS

被引:2
作者
Goles, Tim [1 ]
Lee, Simon [3 ]
Rao, Srinivasan V. [2 ]
Warren, John [2 ]
机构
[1] Texas A&M Int Univ, Laredo, TX 78041 USA
[2] Univ Texas San Antonio, San Antonio, TX 78249 USA
[3] Eastern Illinois Univ, Charleston, IL 61920 USA
关键词
Trust violation; psychological contract violation; perceived fairness; causal attribution; magnitude of negative outcome; repurchase intentions; word of mouth communication; PSYCHOLOGICAL CONTRACT; DECISION-MAKING; MODEL; SATISFACTION; ORGANIZATIONS; PERSPECTIVES; MARKETPLACES; CONSUMERS; RESPONSES; FAILURE;
D O I
暂无
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
The positive relationship between trust and purchase-related variables (Such as willingness to buy) has been widely reported in literature. By implication, it is, sometimes suggested that violation of trust will lead to negative consequences. However, there is a dearth of empirical Support for the consequences of trust violation. In the current study, we examine a research model that proposes that the three characteristics of a trust violation (magnitude of negative outcome, causal attribution to seller, and perceived fairness of seller response) will influence psychological contract violation (PCV), which will affect customer trust (both affect-based and cognition-based trust) and which, in turn, will influence customer repurchase intentions with the offending seller, customer intentions to engage in negative word Of Mouth communication, and, customer intention to continue purchases on the Internet. The results indicate significant support for the research model. The theoretical and practical implications of the results are discussed.
引用
收藏
页码:1 / 9
页数:9
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