Introduction to the Journal of Marketing Research Special Section on Field Experiments

被引：3

作者：

Meyer, Robert ^{[1
]}

机构：

[1] Univ Penn, Wharton Sch, Risk Management & Decis Proc Ctr, Philadelphia, PA 19104 USA

来源：

JOURNAL OF MARKETING RESEARCH | 2017年 / 54卷 / 01期

关键词：

D O I：

10.1509/jmr.54.150

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：138 / 139

页数：2

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