How Perceived Quality Works in New Technology Adoption Process: A Cross-National Comparison among China, Korea and Japan

This study attempts to explore the role of consumer's perception of quality within the new technology adoption process which is given little attention in the field of Information systems. In this regard, the authors developed an exploratory conceptual model in the level of consumer perception by exploring the antecedent of perceived quality. Three factors are introduced as determinants of perceived quality: perceived usefulness, perceived risk and trialability. Moreover, the authors investigate cross national differences among three countries including China, Korea and Japan by estimating our proposed model. An empirical study is conducted with analysis of the adoption mechanism for a new innovative product. Data analysis results support the authors proposed hypotheses, and significant differences are found among the three countries in regards to the new technology adoption process.