When demand drops and prices rise. Tourist packages in the Balearic Islands during the economic crisis

被引:63
作者
Alegre, Joaquin [1 ]
Sard, Maria [1 ]
机构
[1] Univ Balearic Isl, Dept Appl Econ, Palma de Mallorca 07122, Spain
关键词
Price index; Hedonic prices; Economic crisis; Package tour prices; Tour operators; FINANCIAL CRISIS; DECISION-MAKING; IMPACT; DESTINATION; OPERATORS; INDUSTRY; TRAVEL; EXPENDITURE; EVENTS; WORLD;
D O I
10.1016/j.tourman.2014.07.016
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
The aim of this paper is to analyse the effects of the crisis on the prices of package holidays to the Balearic Islands sold by a sample of British and German tour operators. Three alternative price indexes are calculated. The results show that tour operators have reacted by using market strategies other than pricing, aimed at boosting their revenue even though they do not push up the number of tourists, thus protecting the tour operators' financial yield. (C) 2014 Elsevier Ltd. All rights reserved.
引用
收藏
页码:375 / 385
页数:11
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