Research on the Application of AI Anchors in TV Media under the Background of Artificial Intelligence

At present, AI anchors based on artificial intelligence technology are beginning to be used in the media industry. AI anchors have triggered many changes in the media industry in information collection, content production, and communication methods. AI anchors began to move from network media to TV media. This has had a particular impact on the broadcast host industry. This article analyzes the application of artificial intelligence technology in AI anchors. By analyzing the advantages and disadvantages of artificial intelligence technology in the anchor industry, people can have a deeper understanding of AI anchors. At the same time, this article discusses the application of AI anchors in TV media, so that the host can clarify his position and better deal with the opportunities and challenges arising from the rapid changes in the intelligent media era.