Coaching Generation Z Athletes

How Generation Z athletes' (those born after 1996) characteristics influence coaching practice has not been examined. This study examines coaches' perceptions of Gen Z athlete characteristics, challenges, and effective coaching strategies. Twelve highly experienced coaches and sport science providers were interviewed and revealed that coaches characterized Gen Z athletes as having excellent technology skills, high expectations for success, short attention spans, poor communication skills, and an inability to deal with adversity. Challenges included connecting with them and working with their support networks. Strategies included connecting process with performance, teaching communication skills, being direct, setting clear expectations, and building resiliency. Lay Summary Coaches' perceptions of Gen Z athletes (athletes born after 1996 and having grown up in a totally digital world) characteristics, the challenges working with them, and effective Gen Z coaching strategies were examined. Interviews with 12 highly experienced tennis coaches revealed both positive (e.g., highly educated, high expectations for success) and negative (e.g., finding ways to connect with them, working with support network) characteristics, as well as strategies for effectively coaching them (e.g., connecting process with performance, teaching basic communication skills).