Fine-Tuning the Fight Against Food Waste

被引:49
作者
Aschemann-Witzel, Jessica [1 ]
de Hooge, Ilona E. [2 ]
Almli, Valerie L. [3 ]
Oostindjer, Marije [4 ]
机构
[1] Aarhus Univ, MAPP Ctr Res Customer Relat Food Sect, Fuglesangsalle 4, DK-8210 Aarhus, Denmark
[2] Wageningen Univ, Dept Mkt & Consumer Behav, POB 8130, NL-6700 EW Wageningen, Netherlands
[3] Nofima AS, Postboks 210, NO-1431 As, Norway
[4] Norwegian Univ Life Sci, Dept Chem Biotechnol & Food Sci, POB 5003, N-1432 As, Norway
关键词
segmentation; public policy; consumer behavior; macromarketing; food waste; consumer lifestyle; GREENHOUSE-GAS EMISSIONS; LIFE-STYLE; SUSTAINABLE FOOD; CONVENIENCE FOOD; SUBOPTIMAL FOOD; ENERGY USE; CONSUMER; CONSUMPTION; SEGMENTATION; BEHAVIOR;
D O I
10.1177/0276146718763251
中图分类号
F [经济];
学科分类号
02 ;
摘要
The complex causes of consumer food waste make it difficult for commercial actors and public policy makers to develop successful foodwaste reduction campaigns. One of the essential problems is that consumer food waste seems to be the unplanned result of divergent food-related behaviors. The current research investigates the relationship between distinctive consumer food-related lifestyle patterns and food waste. A survey with 848 consumers in a Northern European country (Denmark) suggests that segments of consumers identified by food-related behaviors have corresponding differences in food waste produced. For example, consumers' food waste varies across different patterns of food-related lifestyle-dimensions, such as 1) cooking enjoyment, 2) food planning, 3) price orientation, 4) social relationships related to meals, and 5) food-safety concerns. The study presents possible macromarketing actions and policies targeting consumer segments to reduce food waste.
引用
收藏
页码:168 / 184
页数:17
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