Social-Enhanced Attentive Group Recommendation

With the proliferation of social networks, group activities have become an essential ingredient of our daily life. A growing number of users share their group activities online and invite their friends to join in. This imposes the need of an in-depth study on the group recommendation task, i.e., recommending items to a group of users. Despite its value and significance, group recommendation remains an unsolved problem due to 1) the weights of group members are crucial to the recommendation performance but are rarely learnt from data; 2) social followee information is beneficial to understand users' preferences but is rarely considered; and 3) user-item interactions are helpful to reinforce the performance of group recommendation but are seldom investigated. Toward this end, we devise neural network-based solutions by utilizing the recent developments of attention network and neural collaborative filtering (NCF). First of all, we adopt an attention network to form the representation of a group by aggregating the group members' embeddings, which allows the attention weights of group members to be dynamically learnt from data. Second, the social followee information is incorporated via another attention network to enhance the representation of individual user, which is helpful to capture users' personal preferences. Third, considering that many online group systems also have abundant interactions of individual users on items, we further integrate the modeling of user-item interactions into our method. Through this way, the recommendation for groups and users can be mutually reinforced. Extensive experiments on the scope of both macro-level performance comparison and micro-level analyses justify the effectiveness and rationality of our proposed approaches.