MANAGERIAL APPROACHES TO INNOVATION AND HOTEL PERFORMANCE-EVIDENCE FROM CLUJ COUNTY

There is often mentioned in literature and tourism practice the principle which states that innovation within the hotels must be an ongoing concern for managers. This is a requirement in order to achieve performance, whether that performance is understood in terms of satisfactory financial indicators, valuable human resources, reputation or high satisfaction of tourists. Starting from this, it is legitimate to ask: "What are the sources that underlie the innovation of services within hotels to which must be given careful consideration so as to obtain benefits in terms of hotel performance?" This paper aims to give scientific answers to this question. Thus, we applied a questionnaire to hotel managers from Cluj County, in order to analyze their managerial approaches to innovation. The results highlight the managerial orientations which determine different levels of hotel performance.