INFORMATION AND COMMUNICATION TECHNOLOGY TO ENHANCE THE MILLENNIAL GENERATION TRAVELLER EXPERIENCE

The objective is to analyze the experience of the traveler of the millennial generation in the use of technologies while staying in tourist destinations. Methodology, based on 95% confidence and 5% admitted error, a questionnaire was applied to 385 millennials aged between 20 and 39 years, residents of the city of Tijuana, Baja California, Mexico, who made at least Jive trips outside the Status in 2019. A descriptive analysis of the data and linear regression were carried out to identify the relationship of technological services and Internet apps used during the trip with the experience obtained by millennials. Results, the technological services that they use most frequently during their visit to the destination, is the geolocation that optimizes the travel times in the places of interest. Likewise, they share their experiences and make recommendations through Facebook, WhatsApp, Instagram and Google. A positive mean correlation was obtained between the variables analyzed: frequency of use If technological services and use of apps with the travel experience in millennials. It is concluded that the use of technological services and apps is associated in 34,5% with the positive experience of millennial travelers in the destinations they visit.