UNDERSTANDING DYNAMICS OF STRATEGIC DECISION MAKING IN VENTURE CREATION: A PROCESS STUDY OF EFFECTUATION AND CAUSATION

被引:249
作者
Reymen, Isabelle M. M. J. [1 ]
Andries, Petra [2 ,3 ]
Berends, Hans [4 ]
Mauer, Rene [5 ]
Stephan, Ute [6 ]
Van Burg, Elco [4 ]
机构
[1] Eindhoven Univ Technol, Dept Ind Engn & Innovat Sci, CNT 0-06,Rondom 70, NL-5612 AP Eindhoven, Netherlands
[2] Univ Ghent, Fac Econ & Business Adm, Dept Innovat Entrepreneurship & Serv Management, B-9000 Ghent, Belgium
[3] Katholieke Univ Leuven, Fac Econ & Business, Dept Managerial Econ Strategy & Innovat, Leuven, Belgium
[4] Vrije Univ Amsterdam, Fac Econ & Business Adm, Amsterdam, Netherlands
[5] ESCP Europe Business Sch, Entrepreneurship & Innovat, Berlin, Germany
[6] Aston Univ, Aston Business Sch, Econ Strategy Grp, Birmingham B4 7ET, W Midlands, England
关键词
decision making; effectuation; new venture creation; uncertainty; process research; CORPORATE SCOPE; ENTREPRENEURIAL; OPPORTUNITIES; UNCERTAINTY; TECHNOLOGY; FIRMS; INNOVATION; LOGIC; PERFORMANCE; ECONOMIES;
D O I
10.1002/sej.1201
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study draws upon effectuation and causation as examples of planning-based and flexible decision-making logics and investigates dynamics in the use of both logics. The study applies a longitudinal process research approach to investigate strategic decision making in new venture creation over time. Combining qualitative and quantitative methods, we analyze 385 decision events across nine technology-based ventures. Our observations suggest a hybrid perspective on strategic decision making, demonstrating how effectuation and causation logics are combined and how entrepreneurs' emphasis on these logics shifts and re-shifts over time. We induce a dynamic model that extends the literature on strategic decision making in venture creation. Copyright (C) 2015 Strategic Management Society.
引用
收藏
页码:351 / 379
页数:29
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