How ICT can contribute to the use of impression-management strategies in a public organization

This paper describes how the use of Information and Communications Technology (ICT) can be an important factor in impression-management strategies in a public organization. It is often easier to obtain information with the help of ICT than by using other ways of collecting knowledge about an activity. The anonymous output, often at high aggregated levels, is in focus, not the quality of the input and the unique situation behind the information. This paper shows that there are good opportunities to use ICT for impression-management, which can be described as a process divided into four steps. The first step is about how data is generated and/or collected. The next step is linked to how data is registered. The third step is about output generated from ICT and the fourth step how output from ICT and ICT itself is used to produce presentations which create a good impression.