Managing User Experience on Social Commerce Websites: A Study Proposal

This paper describes a study proposal to examine and manage users' experiences of an emerging E-commerce technology: social commerce websites. Leveraging the power of social networking technologies with online shopping, social commerce sites have emerged in recent years to address the fundamental nature of shopping as a social experience. Despite tremendous business interest and anticipated potential benefits, some central issues remain such as whether Internet users will adopt such websites and the factors that affect the adoption. This paper proposes a study in examining factors such as social comparison and enjoyment in the acceptance of social commerce websites. Potential contributions are also discussed.