PRICE AND PRICE DISPERSION ON THE WEB: EVIDENCE FROM THE ONLINE BOOK INDUSTRY OF TAIWAN

被引：0

作者：

Lin, Yu-Chen ^{[1
]}

Chen, Chiang-Mng ^{[2
]}

机构：

[1] Soochow Univ, Dept Econ, Taipei 10048, Taiwan

[2] Natl Chi Nan Univ, Dept Econ, Nantou 54561, Taiwan

来源：

HITOTSUBASHI JOURNAL OF ECONOMICS | 2014年 / 55卷 / 01期

关键词：

internet; price dispersion; information; search; CONSUMER SEARCH; INTERNET; INFORMATION; NUMBER; MODEL; ECONOMICS; SELLERS; COSTS;

D O I：

10.15057/26811

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We study how the levels of market price and price dispersion are associated with consumers' search costs and the level of competitiveness in the online market using data collected from the online book industry in Taiwan. Our empirical results show that prices and price dispersion are lower for books that are more often purchased or advertised. Moreover, we find that the big three bookstores and the fringe bookstores price differently when facing competition from their rivals and that price dispersion tend to be lower with the number of competing bookstores.

引用

页码：51 / 70

页数：20

共 38 条

[1] Number of sellers, average prices, and price dispersion [J].