Privacy Perceptions of Online Shopping Behaviour amongst Malaysian Lazada Online Shoppers

被引：3

作者：

Chan, Shiau Wei ^{[1
]}

Ahmad, M. F. ^{[1
]}

Zaman, Izzuddin ^{[1
]}

Omar, Siti Sarah ^{[1
]}

Ramlan, Rohaizan ^{[1
]}

Tam, Chiew Xiang ^{[1
]}

机构：

[1] Univ Tun Hussein Onn Malaysia, Fac Technol Management & Business, Batu Pahat 86400, Johor, Malaysia

来源：

PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON APPLIED SCIENCE AND TECHNOLOGY (ICAST'18) | 2018年 / 2016卷

关键词：

WEB;

D O I：

10.1063/1.5055438

中图分类号：

O59 [应用物理学];

学科分类号：

摘要：

Nowadays, interact is grow rapidly and leads to online shopping become popular and online shopping market is developing. However, the number of privacy risk while online shopping is rising gradually. The main aim of this study is to identify the relationship between privacy perception and online shopping behaviour amongst Lazada online shoppers. This study also intends to determine the difference of privacy perception based on demographic of Lazada online shoppers. In this study, Lazada online shoppers were chosen randomly in Johor Bahru area and the questionnaire were distributed to them. Besides, the data generated were analysed statistically by using SPSS software. The outcome of first objective was the privacy perception has no significant relationship with online shopping behaviour except sources risk and transaction security risk. Nevertheless, the outcome of second objective for first components was the Lazada online user's gender has no significant difference with the privacy perception. The outcome of second objective for second components was the Lazada online user's age has no significant difference with the privacy perception except for the affect-based trust perceptions. The outcome of second objective for third components was the Lazada online user's highest education has no significant difference with the privacy perception except for the cognition-based trust. This study provides key insights that will enable consumers to recognise and more concern towards Internet privacy while purchasing via online shopping.

引用

页数：7

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