Improved Precision Recommendation Scheme by BPNN Alogrithm in O2O Commerce

被引：11
作者：
Chen, Yen-Chiu [1 ]
Hsieh, Hui-Ching [2 ]
Lin, He-Chih [1 ,3 ]
机构：
[1] ITRI, Informat & Commun Res Labs ICL, Hsinchu, Taiwan
[2] Hsing Wu Univ, Dept Informat Commun, Taipei, Taiwan
[3] ITRI, Informat Commun Res Lab, Hsinchu, Taiwan
来源：
2013 IEEE 10TH INTERNATIONAL CONFERENCE ON E-BUSINESS ENGINEERING (ICEBE) | 2013年
关键词：
online to offline; O2O; recommendation system; neural network;
D O I：
10.1109/ICEBE.2013.50
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Online to Offline (O2O) commerce is a newly business model between company and customers. Under such environment, it is very important to recommend some useful and precise advertisement for users. If the recommendation work is down, it will attract more users to pay online and then get the related products in the real-world stores (offline). In this paper, we proposed a methodology based on the Back Propagation Neural Network algorithm to recommend some real-world store information for users. The results are more precise and close to users' desires.
引用
收藏
页码：324 / 328
页数：5
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