Social Media Communication Strategies in Fashion Industry

被引：0
|
作者：
Cabiddu, F. [1 ]
Dessi, C. [1 ]
Floris, M. [1 ]
机构：
[1] Univ Cagliari, Dept Econ & Business, Cagliari, Italy
来源：
EXPLORING DIGITAL ECOSYSTEMS: ORGANIZATIONAL AND HUMAN CHALLENGES | 2020年 / 33卷
关键词：
Social media communication strategies; Reputation; Fashion industry; ONLINE; REPLICATION;
D O I：
10.1007/978-3-030-23665-6_28
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This study quasi-replicates a previous work based on social communication strategies in the insurance sector, analyzing what happens in the Italian fashion industry. Our sample yields findings dissimilar to the earlier research and suggests new insights.
引用
收藏
页码：393 / 405
页数：13
相关论文
共 50 条
  • [21] Green Products in the Fashion Industry: Consumer Segmentation to Develop Communication Campaigns
    Martinez-Huete, Laura
    Aramendia-Muneta, Maria Elena
    FASHION PRACTICE-THE JOURNAL OF DESIGN CREATIVE PROCESS & THE FASHION INDUSTRY, 2025, 17 (01): : 105 - 132
  • [22] Strategic silence in corporate communication concerning deadstock and overstock in the fashion industry
    Hejlova, Denisa
    Ariestya, Angga
    Koudelkova, Petra
    Schneiderova, Sona
    CORPORATE COMMUNICATIONS, 2025, 30 (02) : 294 - 312
  • [23] Fashion industry professionals' viewpoints on creative traits and, strategies for creativity development
    Karpova, Elena
    Marcketti, Sara
    Kamm, Caitlyn
    THINKING SKILLS AND CREATIVITY, 2013, 10 : 159 - 167
  • [24] IMC, social media and UK fashion micro-organisations
    Henninger, Claudia Elisabeth
    Alevizou, Panayiota J.
    Oates, Caroline J.
    EUROPEAN JOURNAL OF MARKETING, 2017, 51 (03) : 668 - 691
  • [25] Transparency in corporate social responsibility communication on social media
    Lee, Angie
    Chung, Te-Lin Doreen
    INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2023, 51 (05) : 590 - 610
  • [26] Dark Social Media and the Dark Side of Social Media: Concepts, Researches and Strategies
    Erdogan, Ilker
    TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES, 2022, (40): : 411 - 429
  • [27] A Study of a Social Content Model for Sustainable Development in the Fast Fashion Industry
    Jang, Junghyun
    Ko, Eunju
    Chun, Eunha
    Lee, Euntaik
    JOURNAL OF GLOBAL FASHION MARKETING, 2012, 3 (02) : 61 - 70
  • [28] Automation in the fashion industry
    González, Virgilio L.
    Textiles Panamericanos, 2021, 81 (02): : 34 - 35
  • [29] Advocacy Communication and Social Identity: An Exploration of Social Media Outreach
    Ciszek, Erica L.
    JOURNAL OF HOMOSEXUALITY, 2017, 64 (14) : 1993 - 2010
  • [30] Activism and Social Media: Youth Participation and Communication
    Cortes-Ramos, Antonio
    Torrecilla Garcia, Juan Antonio
    Landa-Blanco, Miguel
    Poleo Gutierrez, Francisco Javier
    Castilla Mesa, Maria Teresa
    SUSTAINABILITY, 2021, 13 (18)
12345