Social Media Communication Strategies in Fashion Industry

被引：0

作者：

Cabiddu, F. ^{[1
]}

Dessi, C. ^{[1
]}

Floris, M. ^{[1
]}

机构：

[1] Univ Cagliari, Dept Econ & Business, Cagliari, Italy

来源：

EXPLORING DIGITAL ECOSYSTEMS: ORGANIZATIONAL AND HUMAN CHALLENGES | 2020年 / 33卷

关键词：

Social media communication strategies; Reputation; Fashion industry; ONLINE; REPLICATION;

D O I：

10.1007/978-3-030-23665-6_28

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This study quasi-replicates a previous work based on social communication strategies in the insurance sector, analyzing what happens in the Italian fashion industry. Our sample yields findings dissimilar to the earlier research and suggests new insights.

引用

页码：393 / 405

页数：13

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