Special issue of the journal of strategic marketing 'the state of theory in strategic marketing research - reviews and prospects'

被引:4
作者
Pitt, Leyland [1 ]
Treen, Emily [1 ]
机构
[1] Simon Fraser Univ, Beedie Sch Business, Vancouver, BC, Canada
关键词
D O I
10.1080/0965254X.2018.1550906
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:97 / 99
页数:3
相关论文
共 5 条
  • [1] Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure
    Brown, SW
    Webster, FE
    Steenkamp, JBEM
    Wilkie, WL
    Sheth, JN
    Sisodia, RS
    Kerin, RA
    MacInnis, DJ
    McAlister, L
    Raju, JS
    Bauerly, RJ
    Johnson, DT
    Singh, M
    Staelin, R
    [J]. JOURNAL OF MARKETING, 2005, 69 (04) : 1 - 25
  • [2] MacInnis D., 2004, Association for Consumer Research Newsletter, V21, P1
  • [3] Enhancing marketing theory in academic research
    Stewart, David W.
    Zinkhan, George M.
    [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2006, 34 (04) : 477 - 480
  • [4] Analysing' theory networks': identifying the pivotal theories in marketing and their characteristics
    van der Merwe, Rian
    Berthon, Pierre
    Pitt, Leyland
    Barnes, Bradley
    [J]. JOURNAL OF MARKETING MANAGEMENT, 2007, 23 (3-4) : 181 - 206
  • [5] The Decline of Conceptual Articles and Implications for Knowledge Development
    Yadav, Manjit S.
    [J]. JOURNAL OF MARKETING, 2010, 74 (01) : 1 - 19