Factors Influencing the Success of Crowdfunding: the Perspective of Entrepreneur

被引:0
|
作者
Yang Chenglin [1 ]
Liu Dehong [1 ]
Meng Yang [1 ]
机构
[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing 100044, Peoples R China
来源
PROCEEDINGS OF THE FOURTH INTERNATIONAL SYMPOSIUM - MANAGEMENT, INNOVATION & DEVELOPMENT, BK ONE & TWO | 2017年
关键词
Crowdfunding; Perspective of entrepreneur; Trust theory; TRUST;
D O I
暂无
中图分类号
K9 [地理];
学科分类号
0705 ;
摘要
This paper focuses on crowdfunding to help entrepreneurs involved in it to increase the possibility of success in crowdfunding. We mainly researched from the perspective of entrepreneurs on which factors would have impact on the success of crowdfunding. By using multicollinearity test, we found that the better abilities entrepreneurs gain, the more likely financing will be completed. And additionally, the smaller entrepreneur's financing goal is, the more likely financing will be completed. Besides, the faster expected earnings return, the more likely financing of project will be completed.
引用
收藏
页码:270 / 275
页数:6
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