Increasing the awareness among the inhabitants of the tourist villages from Marginimea Sibiului regarding the reduction of the carbon footprint, in the context of climate change, encourages the preservation of biodiversity in the "Frumoasa" site and the development of a sustainable bio-economic concept. Knowing, understanding, and interpreting the concepts and techniques of analyzing theoretical models regarding the carbon footprint and climate change allow the elaboration of a set of measures that aim to reduce the carbon footprint in the tourist villages from Marginimea Sibiulza, by raising the awareness and responsibility of the population, through the means of promoting unpolluting sources of energy, as well as an environmentally friendly demeanour, with the purpose of having a sustainable development of the area. The difference in attitude, when it conies to ecology, has a lot to do with the income, the people with higher wages being more responsible with regard to the environment. The rural population once it is correctly informed and coherently made aware of the situation, can become more responsible in protecting the environment.