A Web-Based Hybrid System for International Marketing Planning

被引：0

作者：

Li, Shuliang ^{[1
]}

Li, Jim Zheng ^{[2
]}

机构：

[1] Univ Westminster, Westminster Business Sch, 35 Marylebone Rd, London NW1 5LS, England

[2] Imperial Coll London, Dept Comp, London SW7 2AZ, England

来源：

PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON MANAGEMENT, MARKETING AND FINANCES: ADVANCES IN MARKETING, MANAGEMENT AND FINANCES | 2009年

关键词：

international marketing decision making; World Wide Web; Web knowledge automation; expert system; fuzzy logic; Web-based hybrid intelligent system; INTELLIGENT SYSTEM; EXPERT-SYSTEM; DECISION; STRATEGY;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper deals with the issues of combining Web-based decision aid techniques and technologies for international marketing planning and investigating the value of such integration. Firstly, a Web-enabled hybrid intelligent software system integrating Web-based knowledge automation, fuzzy logic and online databases for international marketing decision making is presented. Secondly, the evaluation procedure and findings on the system's overall value are reported. Our testing results with involved managers show the efficiency and effectiveness of this Web-based approach.

引用

页码：38 / +

页数：3

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