Online Ad Auctions

被引:82
|
作者
Varian, Hal R. [1 ]
机构
[1] Univ Calif Berkeley, Sch Informat, Berkeley, CA 94720 USA
来源
AMERICAN ECONOMIC REVIEW | 2009年 / 99卷 / 02期
关键词
D O I
10.1257/aer.99.2.430
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:430 / 434
页数:5
相关论文
共 50 条
  • [1] Verifiable Auctions for Online Ad Exchanges
    Angel, Sebastian
    Walfish, Michael
    ACM SIGCOMM COMPUTER COMMUNICATION REVIEW, 2013, 43 (04) : 195 - 206
  • [2] Toward Controlling Discrimination in Online Ad Auctions
    Celis, L. Elisa
    Mehrotra, Anay
    Vishnoi, Nisheeth K.
    INTERNATIONAL CONFERENCE ON MACHINE LEARNING, VOL 97, 2019, 97
  • [3] Online Learning for Measuring Incentive Compatibility in Ad Auctions
    Feng, Zhe
    Schrijvers, Okke
    Sodomka, Eric
    WEB CONFERENCE 2019: PROCEEDINGS OF THE WORLD WIDE WEB CONFERENCE (WWW 2019), 2019, : 2729 - 2735
  • [4] Optimizing reserve prices for publishers in online ad auctions
    Rhuggenaath, Jason
    Akcay, Alp
    Zhang, Yingqian
    Kaymak, Uzay
    2019 IEEE CONFERENCE ON COMPUTATIONAL INTELLIGENCE FOR FINANCIAL ENGINEERING & ECONOMICS (CIFER 2019), 2019, : 141 - 148
  • [5] Marketing Agencies and Collusive Bidding in Online Ad Auctions
    Decarolis, Francesco
    Goldmanis, Maris
    Penta, Antonio
    MANAGEMENT SCIENCE, 2020, 66 (10) : 4433 - 4454
  • [6] Bidding Strategies with Gender Nondiscrimination Constraints for Online Ad Auctions
    Nasr, Milad
    Tschantz, Michael Carl
    FAT* '20: PROCEEDINGS OF THE 2020 CONFERENCE ON FAIRNESS, ACCOUNTABILITY, AND TRANSPARENCY, 2020, : 337 - 347
  • [7] On Designing Optimal Data Purchasing Strategies for Online Ad Auctions
    Li, Zun
    Zheng, Zhenzhe
    Wu, Fan
    Chen, Guihai
    PROCEEDINGS OF THE 17TH INTERNATIONAL CONFERENCE ON AUTONOMOUS AGENTS AND MULTIAGENT SYSTEMS (AAMAS' 18), 2018, : 1522 - 1530
  • [8] Optimal Bidding Strategies for Online Ad Auctions with Overlapping Targeting Criteria
    Tillberg E.
    Marbach P.
    Mazumdar R.
    Performance Evaluation Review, 2020, 48 (01): : 109 - 110
  • [9] Optimal Bidding Strategies for Online Ad Auctions with Overlapping Targeting Criteria
    Tillberg, Erik
    Marbach, Peter
    Mazumdar, Ravi
    PROCEEDINGS OF THE ACM ON MEASUREMENT AND ANALYSIS OF COMPUTING SYSTEMS, 2020, 4 (02)
  • [10] Ad Auctions with Data
    Fu, Hu
    Jordan, Patrick
    Mahdian, Mohammad
    Nadav, Uri
    Talgam-Cohen, Inhal
    Vassilvitskii, Sergei
    2012 IEEE CONFERENCE ON COMPUTER COMMUNICATIONS WORKSHOPS (INFOCOM WKSHPS), 2012, : 184 - 189