Pay-what-you-want because I do not know how much to charge you

被引:8
作者
Tudon, Jose F. M. [1 ]
机构
[1] Univ Chicago, Dept Econ, Chicago, IL 60637 USA
关键词
Pay-what-you-want; Uncertainty; Behavioral pricing; Participative pricing; IMPURE ALTRUISM;
D O I
10.1016/j.econlet.2015.10.021
中图分类号
F [经济];
学科分类号
02 ;
摘要
With any positive fraction of altruistic consumers in the population who give away any positive fraction of their gains from trade, there exists a high enough level of uncertainty about demand such that the monopolist prefers pay-what-you-want over the traditional monopoly or any other pricing mechanism. Low marginal costs facilitate the adoption of pay-what-you-want. Consumer welfare always increases with pay-what-you-want. (C) 2015 Elsevier B.V. All rights reserved.
引用
收藏
页码:41 / 44
页数:4
相关论文
共 18 条
  • [1] GIVING WITH IMPURE ALTRUISM - APPLICATIONS TO CHARITY AND RICARDIAN EQUIVALENCE
    ANDREONI, J
    [J]. JOURNAL OF POLITICAL ECONOMY, 1989, 97 (06) : 1447 - 1458
  • [2] IMPURE ALTRUISM AND DONATIONS TO PUBLIC-GOODS - A THEORY OF WARM-GLOW GIVING
    ANDREONI, J
    [J]. ECONOMIC JOURNAL, 1990, 100 (401) : 464 - 477
  • [3] The social norm of tipping: A review
    Azar, Ofer H.
    [J]. JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 2007, 37 (02) : 380 - 402
  • [4] Pay-what-you-want pricing: Can it be profitable?
    Chao, Yong
    Fernandez, Jose
    Nahata, Babu
    [J]. JOURNAL OF BEHAVIORAL AND EXPERIMENTAL ECONOMICS, 2015, 57 : 176 - 185
  • [5] Feddersen Timothy., 2009, The Foundations of Warm-Glow Theory
  • [6] Fehr Ernst, 2006, HDB EC GIVING ALTRUI, P615, DOI [DOI 10.1016/S1574-0714(06)01008-6, 10.1016/s1574-0714(06)01008-6]
  • [7] Selection in a field experiment with voluntary participation
    Gautier, Pieter A.
    van der Klaauw, Bas
    [J]. JOURNAL OF APPLIED ECONOMETRICS, 2012, 27 (01) : 63 - 84
  • [8] Pay-what-you-want, identity, and self-signaling in markets
    Gneezy, Ayelet
    Gneezy, Uri
    Riener, Gerhard
    Nelson, Leif D.
    [J]. PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA, 2012, 109 (19) : 7236 - 7240
  • [9] Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving
    Gneezy, Ayelet
    Gneezy, Uri
    Nelson, Leif D.
    Brown, Amber
    [J]. SCIENCE, 2010, 329 (5989) : 325 - 327
  • [10] Kim Ju-Young, 2009, J MARKETING, V49, P1