The Researches on the Communication of China's Soft Power

For China, soft power largely serves or strives to reduce alarm (or at least reaction) among other states concerned about China's new-found hard power. It is likely to remain for quite some time its potential contribution to reducing the likelihood that other states will react to China's rising hard power in ways that could threaten China's interests. To enhance the Chinese soft power, we should reform of China's social institutions as the basis for a harmonious society, improve China's national image and expanding China's friendly relationships in the World, study the western audience psychology and formulate relevant communication strategy.