Marketing Provision Of Realization Of Entrepreneurship Potential As The Basis Of Enterprise's Competitiveness

被引：0

作者：

Gonchar, Olga ^{[1
]}

Polishchuk, Iryna ^{[2
]}

Khachatrian, Valentyna ^{[3
]}

Ostapchuk, Olha ^{[4
]}

Bitiy, Andrii ^{[5
]}

Gvozdecka, Irina ^{[6
]}

机构：

[1] Khmelnytsky Natl Univ, Dept Enterprise Econ & Entrepreneurship, Khmelnytsky, Ukraine

[2] KNUTE, Dept Mkt & Advertising, Vinnitsa Trade & Econ Inst, Vinnytsya, Ukraine

[3] KNUTE, Dept Econ & Int Relat, Vinnitsa Trade & Econ Inst, Vinnytsya, Ukraine

[4] Khmelnytsky Natl Univ, Econ Management & Adm, Khmelnytsky, Ukraine

[5] Khmelnytsky Natl Univ, Dept Econ Theory, Khmelnytsky, Ukraine

[6] Khmelnytsky Natl Univ, Dept Mkt & Trading Business, Khmelnytsky, Ukraine

来源：

2020 10TH INTERNATIONAL CONFERENCE ON ADVANCED COMPUTER INFORMATION TECHNOLOGIES (ACIT) | 2020年

关键词：

potential; entrepreneurial potential; marketing; competitiveness; enterprise; management; efficiency; development;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The importance of marketing support for the effective realization of entrepreneurial potential and increasing the competitiveness of the enterprise has been proved. The functions of marketing in management of production and marketing activity of the enterprise are defined. The scientific and methodological approach to the estimation of the effectiveness of marketing support of the management of entrepreneurial potential is offered. The example of light industry enterprises of the Khmelnitsky region illustrates the method of calculating integral indicators of economic efficiency. The types of interaction of the basic elements that shape the competitiveness of the enterprise are substantiated and their optimal variant is established.

引用

页码：647 / 650

页数：4

共 5 条

[1]

Alekhin A. B., 2014, VISNYK KHNU, V4, P12

[2]

Gonchar OI, 2017, SCI BULL POLISSIA, P16, DOI 10.25140/2410-9576-2017-2-4(12)-16-21

[3]

Voinarenko M.P, 2014, CURRENT PROBLEMS EC, V8, P171

[4] Profit intensity criterion for transportation problems [J].

Voynarenko, M. ;

Kholodenko, A. .

GLOBAL JOURNAL OF ENVIRONMENTAL SCIENCE AND MANAGEMENT-GJESM, 2019, 5 :131-139

[5]

Voynarenko M, 2019, 2019 9TH INTERNATIONAL CONFERENCE ON ADVANCED COMPUTER INFORMATION TECHNOLOGIES (ACIT'2019), P362, DOI [10.1109/acitt.2019.8780030, 10.1109/ACITT.2019.8780030]

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