Construction and Empirical Study of Teaching Quality Assessment System of E-commerce Practice in Independent Colleges

被引：0

作者：

Wang, Jiaqi ^{[1
]}

Yang, Zhiling ^{[1
]}

机构：

[1] South China Agr Univ, Zhujiang Coll, Informat Engn Inst, Guangzhou, Guangdong, Peoples R China

来源：

2018 INTERNATIONAL CONFERENCE ON EDUCATION AND COGNITION, BEHAVIOR, NEUROSCIENCE (ICECBN 2018) | 2018年

关键词：

Independent Colleges; SERVQUAL Model; E-commerce; Practice Teaching; Teaching Quality Assessment System;

D O I：

10.25236/icecbn.2018.010

中图分类号：

B84 [心理学]; C [社会科学总论]; Q98 [人类学];

学科分类号：

03 ; 0303 ; 030303 ; 04 ; 0402 ;

摘要：

Considering that the teaching quality assessment system of e-commerce practice in partial independent colleges is deficient or outdated and is thus unsuitable for the development of e-commerce major in the new era, or that such system is applicable only for theoretical courses instead of teaching quality assessment, a teaching quality assessment system of e-commerce practice in partial independent colleges is established based on SERVQUAL model. With Zhujiang College, South China Agricultural University as an example, an empirical study is conducted using IBM SPSS Statistics23 for data analysis, showing that this quality assessment system is capable of objectively assessing and comparing corresponding teaching quality, and reflecting problems in relevant facilities construction and teaching activities, the settling down of which are conducive to enhancing the students' employment competitiveness and the colleges' comprehensive strengths.

引用

页码：62 / 70

页数：9