Expectations influence sensory experience in a wine tasting

被引：92
作者：
Siegrist, Michael [1 ]
Cousin, Marie-Eve [1 ]
机构：
[1] ETH, IED, CH-8092 Zurich, Switzerland
来源：
APPETITE | 2009年 / 52卷 / 03期
关键词：
Sensory evaluation; Taste; Perception; Consumer experience; QUALITY PERCEPTION; INFORMATION; BEER; ATTITUDES; RATINGS;
D O I：
10.1016/j.appet.2009.02.002
中图分类号：
B84 [心理学]; C [社会科学总论]; Q98 [人类学];
学科分类号：
03 ; 0303 ; 030303 ; 04 ; 0402 ;
摘要：
Information about a product may shape consumers' taste experience. in a wine tasting experiment, participants received (positive or negative) information about the wine prior to or after the tasting. When the information was given prior to the tasting, negative information about the wine resulted in lower ratings compared to the group that received positive information. No such effect was observed when participants received the information after the tasting but before they evaluated the wine. Results suggest that the information about the wine affected the experience itself and not only participants' overall assessment of the wine after the tasting. (C) 2009 Elsevier Ltd. All rights reserved.
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页码：762 / 765
页数：4
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