Formation Mechanism and Construction Strategy of Soft Power in Rural E-Commerce

Nowadays, soft power plays a crucial role in the flourishing of rural e-commerce. At present, China's rural e-commerce has encountered widespread development bottleneck of weak soft power, which restricts the improvement of its comprehensive strength. The study of soft power in rural e-commerce has important guiding significance for practice. For soft power in rural e-commerce, this paper defines its concept, explains the connotation, analyzes the four major factors affecting soft power in rural e-commerce and interactive dynamic relations among various factors, explores the formation mechanism of the soft power in rural e-commerce, and proposes reasonable proposals to boost the construction of soft power in China's rural e-commerce.