The IMP group and international marketing

被引：23

作者：

Ford, D ^{[1
]}

机构：

[1] Univ Bath, Sch Management, Bath BA2 7AY, Avon, England

来源：

INTERNATIONAL MARKETING REVIEW | 2004年 / 21卷 / 02期

关键词：

industrial marketing; international marketing;

D O I：

10.1108/02651330410531358

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper introduces the special issue on the Industrial Marketing and Purchasing (IMP) Group and international marketing. The history and aims of the IMP Group are briefly discussed, and the papers in this issue, taken from the IMP Group's annual conference, are introduced.

引用

页码：139 / 141

页数：3