Relationships between parent-child social media interactions and health behaviors

Social media use by both teens and adults has become increasingly common. This frequency of interaction can be capitalized upon by researchers looking to design programs to limit youth substance use. This study serves as a first step in this area of research, examining how parent-child social media exchanges (specifically on Facebook) may be related to youth risk behavior. In a sample of 252 college students, results indicated that roughly 63% of youth reported being friends with their parents on Facebook while in high school. A minority (27%) reported they blocked their parents from seeing certain material on their Facebook page, and most youth reported their parents discussed information from their Facebook page with some regularity (65%). Logistic regression analyses indicated that, when accounting for demographics, parental solicitation, and parental control efforts, youth who were friends with their parents on Facebook and did not block any materials from them had a decreased likelihood of alcohol and/or marijuana use in high school relative to those who were not friends with their parents on Facebook or who blocked materials from their parents. These findings imply that efforts to encourage parent-child interactions via social media may help prevent substance use in high school.