Cell phone survey feasibility in the US: Sampling and calling cell numbers versus landline numbers

被引：71
作者：
Brick, J. Michael
Brick, Pat D.
Dipko, Sarah
Presser, Stanley
Tucker, Clyde
Yuan, Yangyang
机构：
[1] Univ Maryland, Joint Program Survey Methodol, Westat, Rockville, MD 20850 USA
[2] Univ Maryland, Dept Sociol, College Pk, MD 20742 USA
[3] Univ Maryland, Joint Program Survey Methodol, College Pk, MD 20742 USA
[4] US Bur Labor Stat, Washington, DC 20212 USA
[5] Epsilon, Wakefield, MA 01880 USA
来源：
PUBLIC OPINION QUARTERLY | 2007年 / 71卷 / 01期
关键词：
D O I：
10.1093/poq/nfl040
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
In 2004, we conducted a nationwide dual frame survey of landline and cell phone numbers to evaluate the feasibility of including cell phone numbers in a random digit dial telephone survey. Households with both landline and cell phones were eligible for selection in both samples. This article describes our design and data collection methods; compares the results from the two samples (with an emphasis on operational characteristics); and presents the outcomes of two experimental manipulations designed to improve the cell phone response rate.
引用
收藏
页码：23 / 39
页数：17
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