Business model of the sharing economy: Specifics, features and management challenges

The article substantiates the specific features of the business model of the sharing economy.The reproduction of these features is based on the understanding of this emerging and rapidly developing phenomenon, both in scientific research and in business practice (in this part, the authors rely on a review of existing research on joint consumption and descriptions of cases of operating companies in the field under study). For a systematic reproduction of the specifics and features of the business model, the authors use a previously developed approach that has been tested in a number of industry markets. Based on the identified specifics of the company's business model, which operates on the principles of the sharing economy, new management goals and functions are identified, the implementation of which ensures the company's success in the market.