Past, present, and future business-to-business marketing research

被引：7

作者：

Lindgreen, Adam ^{[1
,2
]}

Di Benedetto, C. Anthony ^{[3
]}

Geersbro, Jens ^{[1
]}

Ritter, Thomas ^{[4
]}

机构：

[1] Copenhagen Business Sch, Dept Mkt, Solbjerg Plads 3, DK-2000 Frederiksberg C, Denmark

[2] Univ Pretoria, Gordon Inst Business Sci, 26 Melville Rd, Johannesburg, South Africa

[3] Fox Sch Business, Alter Hall 523,1801 Liacouras Walk, Philadelphia, PA 19122 USA

[4] Copenhagen Business Sch, Dept Strateg Management & Globalizat, Solbjerg Plads 3, DK-2000 Copenhagen C, Denmark

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2018年 / 69卷

关键词：

Case study; Human resource management; Industrial Marketing Management; IMP Industrial marketing and purchasing; Industry dusters; International scope; Internationalization; Journal demographics; Journal positioning; Networks; Peter LaPlaca; Purchasing and supply management; Sdentific legitimacy; Technology mindset; Unit pricing; Value;

D O I：

10.1016/j.indmarman.2018.01.022

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management.

引用

页码：1 / 4

页数：4

共 4 条

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[3] From strategy to tactics Building, implementing, and managing brand equity in business markets [J].

Lindgreen, Adam ;

Beverland, Michael B. ;

Farrelly, Francis .

INDUSTRIAL MARKETING MANAGEMENT, 2010, 39 (08) :1223-1225

[4] WHAT ARE BENEFITS OF UNIT PRICING [J].

MONROE, KB ;

LAPLACA, PJ .

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