HOW TO ENCOURAGE THE COMMUNICATION OF OPEN SCIENCE ORIENTED TO SUSTAINABLE DEVELOPMENT IN UNIVERSITY PROFESSORS?

Science is the fundamental pillar that must underpin any proposed solution to the serious problems of unsustainability that exist at the planetary level. However, its predominantly commercial approach has restricted the communication and application of its results in favor of the development of society. Faced with this situation, universities must promote open science, so that all citizens can access and benefit from it. The aim of this article is to put forth a management strategy for the systematic training of university professors in open science communication oriented to sustainable development. The systemic-structural-functional method was used for this purpose. The outcome was a training management strategy, structured in three phases: projective relevance, training optimization and impact of professionalization, which effectively guide the training of the competence management of open science communication oriented to sustainable development. The strategy provided can be used in higher education for the permanent training of the mentioned competence, which reflects the achievement of a qualitatively superior level in the dissemination and spread of open science, as a way to meet the growing demands for scientific information associated with sustainable development.