My style, my food, my waste! Consumer food waste-related lifestyle segments

被引：73

作者：

Aschemann-Witzel, Jessica ^{[1
]}

de Hooge, Ilona E. ^{[2
]}

Almli, Valerie L. ^{[3
]}

机构：

[1] Aarhus Univ, MAPP Ctr Res Customer Relat Food Sect, Fuglesangsalle 4, DK-8210 Aarhus, Denmark

[2] Wageningen Univ, Dept Mkt & Consumer Behav, POB 8130, NL-6700 EW Wageningen, Netherlands

[3] Nofima AS, Postboks 210, NO-1431 As, Norway

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2021年 / 59卷

关键词：

Food waste; Food-related lifestyle; Consumer behaviour segmentation; SUBOPTIMAL FOOD; CONVENIENCE FOOD; RESPONSE STYLES; BEHAVIOR; ATTITUDES; SUPERMARKET; SUGGESTIONS; PERCEPTION; RETAILERS; VARIANCE;

D O I：

10.1016/j.jretconser.2020.102353

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Adapting responsible food marketing practices to different customer types can make a valuable contribution to reducing food waste. The current study investigated the relation between food (waste)-related lifestyle patterns and self-reported food waste, choices for suboptimal food, and food waste awareness using a survey with 4214 consumers across five Northern and Western European countries. Results show differences in food wastage, suboptimal choices, and awareness for five clusters of consumers identified on the basis of food (waste)-related lifestyle patterns. Findings of commonalities allow deriving food marketing actions targeted to these different consumer lifestyles.

引用

页数：12

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