The Influence of Motivation on Emotional Experience in E-commerce

被引：1

作者：

Soleimani, Samaneh ^{[1
]}

Law, Effie Lai-Chong ^{[1
]}

机构：

[1] Univ Leicester, Leicester LE1 7RH, Leics, England

来源：

HUMAN-COMPUTER INTERACTION, PT I | 2015年 / 9296卷

关键词：

User experience; Emotion; Motivation; E-commerce; USER EXPERIENCE; ONLINE; BEHAVIOR; RESPONSES;

D O I：

10.1007/978-3-319-22701-6_20

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

To explore the notion of User Experience in regard to motivation and affect in the context of e-commerce, a preliminary research model was developed. According to this model, customers' motivations influence their experience of using e-commerce systems. A pilot study with 12 participants was designed to evaluate this hypothesis. The results suggested that customers' emotional experiences were associated with their motivation to visit an e-commerce website. Our future research will investigate the validity of this model with more thorough evaluation methods.

引用

收藏

页码：281 / 288

页数：8

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