The use of the intermediate representations in developing new products

被引:0
作者
Mihartescu, Ana-Andreea [1 ]
Negrut, Mircea Liviu [1 ]
机构
[1] Politehn Univ Timisoara, Fac Management Prod & Transportat, Timisoara 300006, Romania
来源
CHALLENGES AND INNOVATIONS IN MANAGEMENT AND LEADERSHIP 12TH INTERNATIONAL SYMPOSIUM IN MANAGEMENT | 2014年 / 124卷
关键词
customer; development; Intermediate Representations; needs; product;
D O I
10.1016/j.sbspro.2014.02.473
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The objective of this paper is to identify solutions in order to satisfy customer needs. There are difficulties in identifying and collecting customer needs and in translating them into functional requirements. The paper presents the results of a multidisciplinary research that relies on the use of means, tools and methods of engineering and marketing. In the first part of the paper, difficulties encountered by a company in identifying and collecting the needs from an existing and potential customer are presented. In the second part, Intermediate Representations are defined and a case study on the advantages and disadvantages of the use of Intermediate Representations in the development of new products is presented. (C) 2014 The Authors. Published by Elsevier Ltd.
引用
收藏
页码:165 / 169
页数:5
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