Impact of Ad Libraries on Ratings of Android Mobile Apps

被引：37

作者：

Ruiz, Israel J. Mojica ^{[1
]}

Nagappan, Meiyappan ^{[2
]}

Adams, Bram ^{[3
]}

Berger, Thorsten ^{[4
]}

Dienst, Steffen ^{[5
]}

Hassan, Ahmed E. ^{[6
]}

机构：

[1] McAfee, Santa Clara, CA 95054 USA

[2] Rochester Inst Technol, Software Engn Dept, Rochester, NY USA

[3] Ecole Polytech Montreal, Montreal, PQ, Canada

[4] Univ Waterloo, Generat Software Dev Lab, Waterloo, ON N2L 3G1, Canada

[5] Univ Leipzig, Chair Business Informat Syst, D-04109 Leipzig, Germany

[6] Queens Univ, Sch Comp, Kingston, ON K7L 3N6, Canada

来源：

IEEE SOFTWARE | 2014年 / 31卷 / 06期

关键词：

ad libraries; ad maintenance; Android; mobile apps; software; software economics; software engineering;

D O I：

10.1109/MS.2014.79

中图分类号：

TP31 [计算机软件];

学科分类号：

081202 ; 0835 ;

摘要：

App developers use several third-party ad libraries to monetize their apps. This article examines the relationship between the number of ad libraries in Android apps and the user ratings of these apps.

引用

页码：86 / 92

页数：7

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