Family-based treatment for obesity in tweens: a three-year longitudinal follow-up study

被引:2
作者
Cheon, Hongsik J. [1 ]
Fraser, Jay R. [1 ]
Trang Kieu Nguyen [1 ]
机构
[1] Soongsil Univ, Coll Business, Dept Mkt, Seoul, South Korea
基金
新加坡国家研究基金会;
关键词
Tweens; obesity; media; advertising; brand; family communication; HEALTHY FOOD; CHILDREN; PROMOTION; ADVERTISEMENTS; APPEALS; SWEET; UK;
D O I
10.1080/02650487.2017.1339583
中图分类号
F [经济];
学科分类号
02 ;
摘要
Children's increasing obesity worldwide is creating negative health and socioeconomic drawbacks. To find the determinants of obesity, this research looked at the influence of (1) media usage; (2) advertising messages/brand recognition; and (3) communication or lack of communication between parents and their children on obesity and food-related Purchase Influence Attempts (PIAs) of tweens. A 3-year longitudinal follow-up study was conducted with 68 families whose children were either obese or at risk of becoming obese. The subjects were divided into the following four groups: (1) media amount was controlled; (2) brand recognition was controlled; (3) communication channel of family members was controlled; and (4) all three conditions were controlled. Our results showed significant weight-loss and reduction in PIAs in all groups except in group 2 (brand recognition controlled). This work shows the importance of changing habits using behavioural treatment and the importance of communication among family members on obesity prevention.
引用
收藏
页码:548 / 567
页数:20
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