PROVOCATIONS IN PUBLIC RELATIONS: A STUDY OF GENDERED IDEOLOGIES OF POWER-INFLUENCE IN PRACTICE

Responses from 869 public relations practitioners were examined to see how female and male practitioners perceive and enact power-influence in public relations, including perceptions of power-influence, resources, preferred influence tactics, constraints oil power, persuasive appeals, and What it means to "do the right thing" in public relations. Male and female practitioners shared similar definitions of power-influence ill practice and similar beliefs in the value of personal advocacy and ethical appeals to influence decision making. Practitioners illustrated differences ill the value of influence resources, choice of influence tactics, perceptions Of constraints oil practice, and style and vocabulary of dissent.