Simple Summary In Australia, it is estimated that approximately 400,000 puppies are born each year. These are bred both by breeders affiliated with breeding associations and by others with no such affiliation. There is no way to measure accurately the number of people breeding dogs because there is no national requirement to register breeding activities and dogs are relatively easy to breed and sell without the keeping of records. The only accurate publicly available figures are the number of ANKC registered breeders of pure-breed dogs and the number of puppies that these breeders produce and register. In 2019, these breeders bred fewer than 67,000 puppies. Little is known about what motivates breeders and what breeding practices they adopt. Less still is known about whether breeders prioritize practices that ensure that puppies are suitable as companion animals. This article explores the reported breeding motivations, objectives, and breeding and selling practices of 275 breeders who undertook an online survey. It reveals that most respondents view their breeding as a hobby, and they breed because of a love for a certain breed of dog. They report that they seek to breed healthy companion animals and are committed to the long-term health of the puppies they are producing. When they decided to start breeding, most respondents recall that they were not motivated by money, but they currently report that the aim to make money on each litter is very important. It is estimated that around 40% of Australian households currently own dogs that have been acquired from a variety of sources, including purpose-bred litters. However, little is known about how litters are being planned, whelped, and raised and less still on what motivates breeders to adopt their current practices. The current study used on online survey to explore the motivations and aims of Australian dog breeders; the breeding and selling practices Australian dog breeders favor and the extent to which breeders classify their breeding in terms of business, or hobby. Responses from breeders (n = 275) revealed that whilst most did not commence breeding to make financial gain, 86% of participants who answered the question confirmed that the making of money when they breed was a very important aim. Most breeders did not view their breeding as a commercial activity, despite nearly 20% of them confirming that they had declared income from the breeding and selling of puppies to the Australian Taxation Office.
