THE GORGON METHOD AS A TOOL IN SUSTAINABLE BEHAVIOR AND DEVELOPMENT

The paper proposes a solution for life quality improvement by changing the individual's mentality and creating a sustainable behavior. The solution consists of the development of a psycho-behavioral pattern starting from the Gorgon experiences. The latter are hurtful experiences in the individual's life the effect of which is a complete or partial emotional components blockage. The hindrance of these components performance affects the individual's behavior, placing him or her in a state of shock which he or she can hardly outrun. The research in this paper approaches the high potential fundamental research at the border between environmental psychology and sustainable development. The creation of a sustainable behavior is a dynamic and complex process, consisting of the loop: problem - problem solving - solution finding - validation. The Gorgon method represents a starting point in raising an individual's sustainable behavior. It implies a body of knowledge, a "core", a sum of specific values and the deliberately use of some searching innovative opportunities techniques. The main objective of the paper is the accomplishment of a multidisciplinary research that can evidence the complex relationship between the environment's components, the quality and the sustainability of human health and of the socio-economical systems, considering the three interconnected sustainable development components: economy, society, and environment. The expected results of the Gorgon method development consist of deep changes in the individual's mentality, which will be directed toward sustainable development and life quality improvement.