CULTURAL AND CREATIVE PRODUCT DESIGN BASED ON BIOLOGY CHARACTERISTICS OF WOOD

First, this article introduces the natural properties of wood. Wood not only has the unique wood texture, rich colours, but also has changeful shape and unique cultural attributes, what is why wood can be widely used in many fields. Secondly, the article briefly describes natural and cultural attributes, and analyzes the cultural connotation embodied in product design. The dual properties of wood meet the material and spiritual needs of people. Finally, by introducing the two cultural and creative products of writer designs to indicate the development of cultural products is a traditional material as well as the new era of the spiritual needs of the perfect combination of the way. It also plays a decisive role in reflect the wood for promoting cultural and creative product design.