A SOM-Based Framework for Regional Segmentations of Customers

被引：0
|
作者：
Mo Jiahui [1 ]
Zou Peng [1 ]
机构：
[1] Harbin Inst Technol, Harbin, Peoples R China
来源：
2008 IEEE SYMPOSIUM ON ADVANCED MANAGEMENT OF INFORMATION FOR GLOBALIZED ENTERPRISES, PROCEEDINGS | 2008年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Segmentations of customers gained in one area could not be used to predict customers' characteristics in other areas, because regional influences on customers were different. This paper proposed a Self-organizing map framework to get regional segmentations of customers. In order to verify the validity of this framework, it was applied to the credit card holders of a famous bank in China. Examination results demonstrated that this framework could get reliable regional segmentations of customers.
引用
收藏
页码：76 / 80
页数：5
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