Entrepreneurial Strategies of Female-owned Small Business in Chinese Context: A Case Study

Based on a review of post theoretical and empirical research, this study explores the entrepreneurial strategies of female-owned small business in Chinese context, through a case study of a consultant company named Timeline. The results offer support for most of the conclusions in earlier research. It also indicates some differences in the current study. Future research is recommended to further insights into the entrepreneurial strategies of female-owned small business in Chinese context. Special attention should be given to why and how the female entrepreneurs adopt different strategies with male entrepreneurs in Chinese context by using different research methods.