Re-Tuning the Music Industry - Can They Re-Attain Business Resonance?

被引:11
作者
Bhattacharjee, Sudip [1 ]
Gopal, Ram D. [1 ]
Marsden, James R. [1 ]
Sankaranarayanan, Ramesh [1 ]
机构
[1] Univ Connecticut, Sch Business, Dept Operat & Informat Management, Storrs, CT 06269 USA
关键词
D O I
10.1145/1516046.1516081
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
The important technological changes in music industry market from shellac disks to MP3s have led to the emergence of new music markets. The development of peer-to-peer (P2P) networks has enabled consumers to readily access and actively sample any music item, leading to weakened market control of music companies. Copyright Royalty Board has fixed royalty rates that would hinder various music Web casters, while music labels have insisted on various forms of digital rights management (DRM) implementations on their digital products. The music industry has identified the profit potential of various consumer products such as music embedded within gadgets. A mixed music service is found to better capture the broad market, with music fans choosing the subscription service and opting for the pre-download service, leading to higher profits from online service and music label.
引用
收藏
页码:136 / 140
页数:5
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