Optimization-Based Approaches for Maximizing Aggregate Recommendation Diversity

被引:57
作者
Adomavicius, Gediminas [1 ]
Kwon, YoungOk [2 ]
机构
[1] Univ Minnesota, Carlson Sch Management, Dept Informat Decis Sci, Minneapolis, MN 55455 USA
[2] Sookmyung Womens Univ, Div Business Adm, Seoul 140742, South Korea
基金
美国国家科学基金会;
关键词
recommender systems; recommendation diversity; recommendation accuracy; collaborative filtering; optimization techniques; PRODUCT VARIETY; LONG TAIL; SYSTEMS;
D O I
10.1287/ijoc.2013.0570
中图分类号
TP39 [计算机的应用];
学科分类号
081203 ; 0835 ;
摘要
Recommender systems are being used to help users find relevant items from a large set of alternatives in many online applications. Most existing recommendation techniques have focused on improving recommendation accuracy; however, diversity of recommendations has also been increasingly recognized in research literature as an important aspect of recommendation quality. This paper proposes several optimization-based approaches for improving aggregate diversity of top-N recommendations, including a greedy maximization heuristic, a graph-theoretic approach based on maximum flow or maximum bipartite matching computations, and an integer programming approach. The proposed approaches are evaluated using real-world movie rating data sets and demonstrate substantial improvements in both diversity and accuracy as compared to the recommendation reranking approaches, which have been introduced in prior literature for the purposes of diversity improvement and were used for baseline comparisons in our study. The paper also discusses the computational complexity and the scalability of the proposed approaches, as well as the potential directions for future work.
引用
收藏
页码:351 / 369
页数:19
相关论文
共 44 条
[31]   The long tail or the short tail: The category-specific impact of eWOM on sales distribution [J].
Lee, Jung ;
Lee, Jae-Nam ;
Shin, Hojung .
DECISION SUPPORT SYSTEMS, 2011, 51 (03) :466-479
[32]  
Leonard D, 2010, BUSINESS WEEK
[33]  
Levy Mark, 2010, 1 WORKSHOP MUSIC REC, P55
[34]  
McNee S.M., 2006, CHI 06 EXT ABSTR HUM, P1097
[35]  
McSherry D, 2002, LECT NOTES ARTIF INT, V2416, P219
[36]   RECOMMENDATION NETWORKS AND THE LONG TAIL OF ELECTRONIC COMMERCE [J].
Oestreicher-Singer, Gal ;
Sundararajan, Arun .
MIS QUARTERLY, 2012, 36 (01) :65-83
[37]  
Park YJ, 2008, RECSYS'08: PROCEEDINGS OF THE 2008 ACM CONFERENCE ON RECOMMENDER SYSTEMS, P11
[38]  
Sarwar B, 2001, P 10 INT C WORLD WID, P285, DOI [10.1145/371920.372071, DOI 10.1145/371920.372071]
[39]  
Shani G, 2011, RECOMMENDER SYSTEMS HANDBOOK, P257, DOI 10.1007/978-0-387-85820-3_8
[40]  
Smyth B, 2001, LECT NOTES ARTIF INT, V2080, P347